Made in Italy : A brief
history of Italian
Fashion
Italy
and Fashion have a very
unique and special
relationship, and when
you consider such names
as Dolce & Gabbana,
Versace and Armani, to
name but a few, it's not
difficult to see why.
But if we look back into
the history of Italian
Fashion, (e.g. see
also
the article on Nina
Ricci) we start to
understand what gave
Italy such a status in
the Fashion World.
Count Giorgini started
the 'Italian Fashion'
craze in 1951, when he
organised a fashion show
to be presented to an
International audience
in Florence. He then
continued to present
other fashion shows at
his palace, presenting
new collections modelled
by nobility against a
backdrop of fine arts
and scenery. Nobility
would also model new
collections at
museums or exhibitions
next to famous pieces of
fine art. This all
contributed to elevating
the status of Italian
fashion, and implanting
in everyone's minds that
Italian fashion gives
you status, is very rich
in quality, and almost
'fairytale' like.
In the 1970s and 1980s
Milan made its mark as
being the Fashion
Capital of Italy, and
the phrase
Made in Italy
became universally
recognised as meaning
'high quality', and
'high fashion'.
Italian Fashion pages:
Italian Fashion :
Fashion in Italy (Back to main 'Fashion Contents' page)
Italian Fashion: 'Made
In Italy' - a brief
history
Italian
Fashion : Italian Fashion websites & links
Italian Fashion :
Fashion courses in the UK
Italian Fashion :Gianni
Versace
Italian Fashion: Roberto Cavalli
Italian Fashion: Nina
Ricci
