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The Vespa
The
Vespa is Internationally renowned as an icon
of Italian design, freedom and style.
The Vespa was designed by
D'Ascanio and born in 1946.
In post 2nd World War
Italy, Enrico Piaggio decided that Italy
needed a vehicle to get the Italians moving
again. (The Fiat 500 shares a similar
success story). The job of designing this
vehicle was given to Corradino D'Ascanio,
who was already employed by Piaggio,
designing aeronautics.
The Vespa was classy and
simple as opposed to being a noisy and
awkward motorbike.
 In
April 1946, the first 15 Vespas were
manufactured. Three years later towards the
end of 1949, this number had increased to
35, 000, and another 7 years later one
million had been made. Around this time in
1956, with the continuing popularity of the
Vespa, production then started in Germany,
Great Britain, Spain France and Spain. Just
a few years later, Vespas then began to be
manufactured in India and Indonesia.
The Vespa has had a
notable social impact on the Italian
lifestyle, resulting with Italy being named
'Vespa Country', and the vehicle appearing
in many films, especially around the time of
the 'Dolce Vita' period.
Pictures courtesy of
stock.xchang |
